From its first logo to 20–25 customers a month

Pune Veneers & Laminates has been in the plywood and laminate business for over 30 years.

Laminates Valley is its newer branch, bringing plywood, laminates, flush doors, adhesives and veneers together under one roof. It carried the family’s reputation, but as a new name it needed its own identity and a way to reach homeowners, architects and interior designers directly.

For the last three years, Clicks & Co. has been the brand team behind Laminates Valley. We started with the logo and have handled every piece since.

We designed the Laminates Valley mark as a checkmark with two layers: a bold blue laminate surface over a natural wood core. It shows exactly what the business sells, while the tick stands for getting the choice right.

The tagline, आओ करे कुछ नया (“let’s do something new”), gives the new branch its own voice, and the mark sits beside the gold Pune Veneers & Laminates logo on every post.

Laminates Valley rebuilt its showroom into an experience centre, a space designed around discovering materials rather than flipping through sample books. Our content does the same online: it brings people into the space before they visit.

The website carries the same identity as the store and the feed: the checkmark logo, the tagline and the story of Pune Veneers & Laminates, with a 5-star Google rating from 246+ customers on the homepage.

Choosing laminates and plywood is confusing for most homeowners. So the feed explains materials in the context of real spaces: which surface does which job, what to check in a veneer, and how to build a palette.

Laminates Valley shows what happens when one team stays with a brand: the logo, the photography, the feed and the Reels all come from the same thinking, and the results keep compounding. Three years on, we’re still building it together.