Notes from the studio.
Practical marketing advice for growing brands: social media, Reels, branding, local SEO and ads, with real numbers from our own client work.
What’s in a Brand Kit, and Why Even a Small Salon Needs One
Your printer, your designer and your staff all make things with your logo. A brand kit makes sure they all look like they came from the same business.
Why We Became Clicks and Co Media
On 19 October 2026, Clicks and Co. Marketing Agency became Clicks and Co Media. Same team, same office, same way of working. Here is why the name changed.
Why We Hire All Year Round (and What It Means for Our Clients)
A client saw our careers page and asked: is your team changing? The short answer is no. Here is the longer one.
Admissions Season Starts in January: What Coaching Classes Should Do in November and December
Parents shortlist coaching classes months before they walk in. An 8-week plan to be the name they already trust by January.
Solar Companies: How to Explain “Saving on Your Bill” So Homeowners Actually Enquire
Homeowners don’t buy kilowatts. They buy a smaller electricity bill. How to put that one number at the centre of your website, with lessons from KTM Energy Experts.
Engineering and Fabrication Companies: Why a Good Website Wins B2B Orders
Before a purchase manager calls, they open your website. What B2B buyers check in the first minute, and what we built for a Pune fabrication company.
Google Reviews: How to Get More of Them, Honestly, and How to Reply to Bad Ones
4.6 stars from 180 reviews beats 5 stars from 6. Six honest ways to get more Google reviews, and what to say when one goes wrong.
Diwali Marketing for Local Shops: A 3-Week Plan From Teaser to Thank-You Post
Every shop on your street will post a diya on the same day. The ones that sell more start three weeks earlier. Here is the plan, week by week.
Social Media Marketing Rates in India: How Much Does It Cost? (2026 Guide)
Quotes range from a few thousand rupees to over a lakh a month. Here is what the numbers mean, what drives them and how to compare quotes fairly.
Social Media Marketing for Coaching Institutes: An Admissions-Season Playbook
Every year a new batch of students and parents chooses where to study. Here is the playbook we use with Bora Classes, a Pune institute running since 1982.
Rebranding a Legacy Business Without Losing Customer Trust
When your business is older than your marketing team, the brand is a trust asset. Here is how we decide what to keep, what to refresh and what to build.
How to Choose a Digital Marketing Agency: 10 Questions to Ask
Most bad agency relationships could have been avoided with a few questions before signing. Here are the ten we’d ask if we were hiring an agency.
From a Blouse Store to a Fashion Brand: Why Naming Matters
The client wanted a blouse store called Divine Collection. We suggested a bigger idea and a better name. Here is why both mattered.
Website or Instagram First: What Should a New Business Build First?
It’s the most common question we get from new businesses. The honest answer depends on how your customers find you and how they decide.
How Manufacturers That Sell Through Dealers Can Build a Brand Online
Factory, range and dealer network in place, but nothing a customer can see online. Here is how to build the foundation in the right order.
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