Project · Logo & brand identity
One letter, built on trust.
We designed the logo for Shah Financial Advisory: a custom typeface built around a distinctive “S”, in shades of blue that say trust and reliability.
IndustryFinancefinancial advisory
LogoCustom typea stylised “S”
PaletteBluestrust and reliability
Applied toSignage & merchsign, apparel, stationery
The client
Shah Financial Advisory
Shah Financial Advisory helps clients with their money. In finance, a brand has one job above all: to look steady and trustworthy from the first glance.
The thinking
The ideas behind it
A custom “S”
A custom typeface highlights the letter S in a unique, stylised form, supported by distinct bold letters, so the mark works on its own as an icon.
Shades of blue
The logo is set in blues that embody trust and reliability, the two things every advisory client is looking for.
What we did
Our work for Shah Financial Advisory
- IdentityLogoCustom wordmark with a stylised S.
- IdentityIconThe S on its own for signs and social.
- AppliedBrand mockupsOffice sign, T-shirt, notebook and bottle.
The work
See the work
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Want a brand people remember?
Get in touch and we’ll tell you honestly what we’d do first.