Project · Brand identity
A logo that moves goods across borders.
We built the brand identity for Annada Export Import: a logo mark that says “global trade” at a glance, and a system that works on a truck as well as on a letterhead.
IndustryExport & importglobal trade
MarkGlobe + birdreach and seamless movement
Palette2 bluesnavy and bright blue
Applied to3fleet, stationery, signage
The client
Annada Export Import
Annada Export Import moves goods between countries. Its customers and partners need to see, before anything else, a company that operates at scale and can be trusted with their shipments.
The thinking
The ideas behind it
The globe
The earth symbolises Annada’s global reach and its export and import operations on a worldwide scale.
The bird
A bird in flight stands for the export-import side of the business: the seamless flow of goods across borders.
What we did
Our work for Annada Export Import
- IdentityLogoGlobe and bird mark with the Annada wordmark.
- IdentityColour paletteTwo blues for trust and reach.
- AppliedFleet liveryThe brand on a container truck.
- AppliedStationeryLetterhead, envelopes and business cards.
The work
See the work
Swipe or scroll sideways to see all five slides.
Want a brand people remember?
Get in touch and we’ll tell you honestly what we’d do first.