44 years of teaching. One brand, everywhere.
Bora Classes has been shaping students in Pune since 1982. Today, every piece of the brand people see, from Instagram and the website to flex banners, pamphlets and billboards, is designed and managed by Clicks & Co.
A Pune legacy since 1982
For more than four decades, Bora Classes has been one of the names Pune families trust for coaching.
It started in 1982 with Kiran Bora, who began teaching Maths and Science to pay his own college fees. Since then, over 75,000 students have studied with Bora Classes across branches in Somnath Nagar, Kalyani Nagar, Wagholi, Vishrantwadi and Dighi, with separate experienced faculty for each subject.
- 8th to 10th: SSC, CBSE, ICSE
- 11th & 12th PCMB
- JEE Mains
- MH-CET
- NEET
- Olympiad & NTSE foundation
Keep a legacy brand visible
A reputation built over 44 years is a huge asset, but every year brings a new batch of students and parents choosing where to study. The job is to stay present and consistent wherever those families look, online and on the street.
That’s why Bora Classes trusts Clicks & Co. with the whole brand, not just one channel, so the same Bora Classes shows up on a phone screen, a pamphlet and a billboard.
If you’ve seen it, we designed it
One team owns every touchpoint, so the navy, the gold, the lamp emblem and “Estd. 1982” read the same everywhere.
- DigitalSocial mediaInstagram and Facebook content, planning and management.
- DigitalWebsiteTaking care of boraclasses.com, the home base for every campaign.
- OutdoorBillboardsLarge-format outdoor, including the annual results billboard.
- OutdoorFlex bannersBranch and admission-season flexes.
- PrintPamphlets & brochuresPrint for admissions, courses and branches.
- SystemBrand managementOne visual system across every format.
boraclasses.com, the home base
Every channel points back to one place. The website matches what a parent sees on a billboard, a pamphlet or a post: courses, branches, admissions and the latest results. The website and a QR code appear on every print and social design, and Instagram drove 1.2K link clicks between January 2025 and September 2026.
Content that talks to students, not at them
The feed mixes admissions and course announcements with posts students relate to: a bad test, the doubts they’re scared to ask, a normal day in class. Real classrooms and real teachers are the hero, and every post carries the branches, phone numbers and a QR code.
Every branch has a story
A series of short branch-tour videos takes parents and students inside Bora Classes’ learning centres across Pune, so they can see the classrooms, the teachers and the atmosphere before they visit.
Seen well over a million times
A 44-year-old institute now reaching a new generation where it spends its time.
Instagram · 1 Jan 2025 to 24 Sep 2026
Instagram insights
Source: Meta Business Suite insights, Instagram, 1 January 2025 to 24 September 2026.
A legacy earns trust. Consistency keeps it.
Bora Classes didn’t need a new identity. It needed one team making sure the identity it earned over 44 years shows up the same way everywhere a student or parent might look. That’s what end-to-end brand management delivers.
Is your legacy brand showing up everywhere?
Get in touch and we’ll tell you honestly what we’d do first.