A 1982 school, a brand built for its next chapter.
Priyadarshani School & Jr. College started in Bhosari with five students. From May 2023 to March 2025, Clicks and Co Media looked after how the school showed up everywhere: a full brand kit, photography, social media, admission campaigns, newspaper ads, hoardings and the 2023–24 school brochure.
From 5 students to a group of schools
On 15 August 1982, the late Shri Indraman Sahadev Singh started a small school in Bhosari with just five students. His vision was simple: the best possible education, at a price every family can afford.
Four decades later, Priyadarshani has grown into a group of schools and colleges across Bhosari, Indrayani Nagar, Chakan, Moshi, Alandi, Shivaji Nagar, Nanekarwadi, Wanowrie, Kadachiwadi and Satara, with 22,000+ children, 14,000+ alumni, 600+ teachers and 42+ national and international awards.
- CBSE & SSC
- Jr. College: Science, Commerce, Arts
- Phonemic Intelligence
- HeartMath
- The +- Code
- Indian Knowledge System
- Abacus & Vedic Maths
One clear look for a school that does a lot
Priyadarshani runs far more than classes: international programs, competitions, annual events, toppers every year and admissions across many branches. Each of these needed communicating, and without a shared system every poster, post and banner risked looking different.
The job was to give the school one confident identity and then use it everywhere a parent might look: Instagram, the newspaper, the street and the brochure in their hands.
A brand kit the whole school can use
We put together a brand kit so every designer, teacher and vendor works from the same rules: the logo and its variations, a palette of five blues, and a set of shapes, icons and illustrations.
- IdentityLogo systemMain logo, mark and horizontal and stacked versions.
- IdentityColour palette#265585, #4683AB, #196FA3, #1394CD and #A9CFE2.
- IdentityElements & illustrationsShapes and icons that make every design feel like Priyadarshani.
- DigitalMockupsHow the brand looks on laptops, phones and watches.
Real students, real campus
Stock photos can’t sell a school. We shot Priyadarshani’s own students in uniform, in the labs and on campus, so every post and print shows parents the real school their child would join.
A feed full of school life
The feed celebrated everything that makes a parent proud: toppers and board results, competitions, the Unmesh 2023 annual event, Hindi Diwas, Children’s Day, the e-waste drive and the school’s international programs, each one in the same Priyadarshani look.
Admission season, online and on the street
Every admission season ran as one campaign across channels: social posts and stories, a newspaper ad built around “42 years of legacy and 45+ awards”, and roadside hoardings listing the school’s unique programs, awards and recognition. Welcome cards, thank-you notes and program leaflets carried the same look into the school itself.
A 36-page brochure for 2023–24
The school brochure tells the whole Priyadarshani story in one place: the founders and the 1982 beginning, mission, vision and core values, the international programs, alumni, achievements and every year’s toppers, laid out in the brand’s blues.
A school earns trust over years. Its brand should show it at a glance.
Priyadarshani already had the legacy, the programs and the results. What it needed was one clear identity and one team carrying it through every post, ad, hoarding and brochure. That’s the work we did together for two years.
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